Can you believe December is RIGHT around the corner? November and December are the busiest time of year for many reasons – but when it comes to marketing it is a busy busy month. If you’re creating content (to share on a blog, socials, or emails) it needs to be creative and unique. There are so many other creators out in the market place, and if you’re not careful, your content will get lost in the abyss.

“So…what do I post?”

A great way to solve the problem of “what should we post?” is creating a content calendar for your business. Content calendars are exactly what they sound like! You’re simply planning ahead to create intentional content that will connect with customers and viewers. It’s important to note that what trends on socials can change weekly – and even daily! What worked for you last month, might not work for you this month. When you’re planning, you’ll need to keep this mindset knowing that your content ideas will need to constantly change and evolve to stay relevant.

Let’s Get Started!

One of our favorite ways to get started with a content calendar is to find “fun holiday” or unofficial holidays for each month. This is great way to find a topic to create content off. You will need to get creative in the vehicle and methods you use to create and deliver this content. For example, you might celebrate the first day of every month, but the same “Happy November, Happy December” post can get quite redundant. You can keep the same content message, but change the way the message delivered.

Do this – not that.

One month you might post a carousel of “this month at a glance.” Another month, you might find a trending sound that matches the month. It’s important that the fun holidays relate to your customers, your target market, and your brand.

For example, you wouldn’t “celebrate” National Brush Your Teeth Day if you’re a bank. It just doesn’t connect with your brand, vision, and goals. However, you can connect the dots from interesting days to your company. As a bank, you might celebrate National Flip a Coin Day or the day the World’s Largest Piggy Bank was made. You don’t have to be predictable, but your content needs to align with your brand and goals.

Fun holidays & content ideas for December 2024:

Days of the Month:

December 1: Advent Begins
December 2: Cyber Monday
December 3: Make a Gift Day
December 4: Wear Brown Shoes Day
December 5: World Soil Day
December 6: St. Nicholas Day
December 7: Letter Writing Day, National Cotton Candy Day
December 8: International Children’s Day, National Brownie Day
December 9: Christmas Card Day, National Pastry Day
December 10: Human Rights Day
December 11: National App Day
December 12: Gingerbread House Day, Poinsettia Day
December 13: Friday the 13th, National Cocoa Day, Ice Cream Day
December 18: Bake Cookies Day
December 20: Go Caroling Day
December 21: Crossworld Puzzle Day, Winter Solstice
December 24: Egg Nog Day
December 26: Boxing Day
December 27: Cut Out Snowflakes Day
December 28: Card Playing Day
*these unofficial days + more area were found here.

Marketing Celebrations or Sales Ideas:

• Countdown to Christmas
• 12 Days of Christmas
• Holiday Kick Off
• Christmas at _______ (fill in your name)
• Holly Jolly Days
• Merry Mondays
• End of the Year Extravaganza

You can take these names and shape them into a multitude of content including: sales, special promotions, employee highlights, or entertainment content. Maybe you’ll ask followers to take part in a daily activity in exchange for a coupon, or you’ll use these ideas to strengthen your relationship with your viewers.

We’re excited to see what you create!

P.S. Is this the type of help you’re needing on a regular basis? Reach out to our team to book a marketing strategy session with our expert, Haley Klockenga. She’ll be able to focus in on your specific needs and help your content soar.